• What exactly is Lobby Advertising?
  Lobby Advertising places ads in the Lobby of your multiplayer game. Because it doesn’t rely on In-Game placement (i.e. it is separate from the game experience), Lobby Advertising is suitable for every genre of game, maximizing the amount of non-retail revenue that your title can generate.
  
  
• How does Lobby Advertising work?
  Lobby Advertising has designed to be simple and quick to integrate with your game. You choose the configuration (size and location) of the advertising banners in the game’s Lobby through DemonWare’s libraries. Our media partners handle the responsibility for selling ads and ensuring you get paid promptly. The prepared ads are then streamed from our Media Server.  It’s a simple process.
  
  
• How much money will my game make?
  Ad-rates are calculated on a CPM basis and will depend on the title and the positioning of advertising in the Lobby. As you’re evaluating DemonWare, you’ll be contacted by a member of the team to discuss Lobby Advertising in your title. You can see some example Lobby Advertising placements below
  
  
  
• What are the advantages of Lobby Advertising?
  Lobby Advertising is simple, more flexible than In-Game Advertising and more trackable:
  
  Simple: Lobby Advertising is configured with standard Internet banner sizes. Your team doesn’t have to spend time customizing levels.
  Flexible: Because Lobby Advertising is based in the multiplayer menu screen, it doesn’t rely on game suitability so you can implement it in every online title, irrespective of genre.
  Trackable: All players must log in to the Lobby using DemonWare so we are able to track the viewing history and habits of all players.

• Can I use Lobby Advertising with my existing In-Game Advertising?
  Yes, no problem. Because the Lobby is a DemonWare service in every game and runs directly from our servers, you can utilize Lobby Advertising in addition to your In-Game Advertising.

• How do I put Lobby Advertising in my game?
  You simply integrate the DemonWare MM+ libraries into your title, define your banner positions and implement a call into our Media Server.
  
  
• How do I get started with Lobby Advertising?
  If you’re an existing DemonWare customer, simply contact the support team to update your account.

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